Welcome to our blog!
Find some of our greatest thoughts, ideas and advice summarised for you in our regular blog articles.
Check this page out for useful updates on best practices, digital marketing tips, small business advice and more!
Is there anything missing? Ask us your marketing-related questions here and we will do our best to answer your query (and it may even turn into our next blog entry!).
How important is marketing for small businesses?
Tips and software to create an impactful editorial calendar
9 tips for writing an SEO-optimised blog
How to define the right brand values for your business
What is inbound marketing and how can it help your business?
How to increase and improve your online reviews
Saltoria’s guide to writing engaging and effective blog content
How do you create marketing personas for your business?
How to promote your new product or service in 5 simple steps
7 marketing techniques for attracting customers in 2022
Business tips for success: 9 proven tactics to help your company grow
3 SEO tips for business growth
5 secrets to super-boost a simple marketing plan template
7 email marketing tips to increase sales
4 inspirational personal branding examples
Google Ads: Top 5 tips to evaluate your holiday season campaign performance
Why local marketing is so important & how to do it right
6 ways to improve your online networking skills
Why email marketing is great for retention and sales
Why marketing shouldn’t just be about making money
21 popular marketing terms explained!
5 things we’d do differently if we were to start our business all over again
Saltoria’s favourite tools for efficient content creation
Saltoria’s 7 must-read articles about brand
Why ROE is just as important as ROI
10 steps for planning your December holiday marketing campaign
Essential elements for successful cross-channel campaigns
A guide to when and why to improve your brand (6 simple steps)
How to build a simple yet effective marketing plan
Saltoria’s top 5 tips for an effective internal communication strategy
4 great ways to promote your business online for free
Top 5 marketing tips for when your target audience is ‘everyone’
LinkedIn for small businesses: build your brand and expand your network
16 hacks for self-recording videos with a smartphone
Why word of mouth marketing is still so significant
How to create a hassle-free Social Media calendar
Top 7 tips for being inspired (when you’re anything but inspired)
Top 10 tips for self-compassion in the workplace
Brand awareness (part 2): 6 tactics to ensure your small business is visible
Brand tone of voice: how to use it effectively (part one)
How do you define your personal brand?
Brand awareness (part 1): the first step into the purchase journey
Top 5 tips on how to be your own boss
5 reasons why personal branding is as important as company branding
Our copywriting tips for beginners
Remarketing vs. Retargeting: How to increase your conversions
Creating an impactful business plan: a 10 step guide
Our top considerations for effective tone of voice (part two)
Facebook Advertising – 3 steps to build a super-efficient campaign
What we learnt about starting up our own business (and what not to do!)
Brand repositioning: 5 key questions to ask before you reposition your brand
Customer acquisition: creative ways to generate new business in the times of Covid (and beyond)
Need affordable marketing support? Meet Saltoria Marketing.
