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Create your own Marketing plan

A Saltoria Online Workshop

 

How do you let your potential customers know what your business does? A marketing plan is your key to success, learn how plan out your communications in a strategic and effective way with this online workshop. 

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Workshop summary

Learn how to create your own marketing plan

  • Tips on how to research and prep for effective marketing planning.
  • Think strategically about your marketing. Learn how to set objectives and measure success. 
  • Discover how to create meaningful and purposeful marketing campaigns. Gain ideas for how to distribute your content and message.

Every business should have a marketing plan in place, no matter how small, large or complex they are. During your workshop, we’ll talk you through a typical (and simple) marketing plan. We will consider your resources (e.g. time/budget/staff) and we’ll map these out against your marketing priorities. You’ll leave armed with a mini-marketing plan to deliver!

Duration: 120 minutes

Cost: £680 + VAT (online only).

Please contact us directly for a bespoke quote for face-to-face sessions.

Workshop content

During our session, we’ll work collaboratively to define your business strengths and weaknesses and we’ll brainstorm ideas around new opportunities. We’ll identify your priority marketing objectives and some key tactics to help you achieve these. 

SWOT Analysis

A mini SWOT analysis (Strengths, Weaknesses, Opportunities and Threats) for your business.

SMART Objectives

Your marketing SMART objectives (Specific, Measurable, Achievable, Realistic, Time-bound) i.e. what are you planning to achieve/by when?

Top 5 marketing tactics

Your top 5 marketing activities (i.e. best channels and tactics to achieve your objectives) for the next 6-12 months.

Top 3 metrics

Your top 3 metrics to measure success.

Workshop outcomes & materials

Marketing cheat sheet

To help you familiarise with key marketing terms ahead of the workshop

Marketing plan template

To help you take notes during our session (we’ll send this ahead)

Workshop slides icon

Workshop slides & summary

To keep track of what we’ve covered during the session

Marketing tips for distribution

How do you distribute your marketing materials once they’ve been created?

How does it work?

1. Buy your workshop

Simply click on the button below and complete your purchase. If you’d like to make payment in an alternative way, simply email us and we’ll sort this.

After the purchase, you’ll be able to book in your session.

2. Book your session

We host our online workshops Mon-Fri, from 9am to 5pm (GMT/BST). Need an evening slot? We can be flexible and find a time to suit your schedule.

Remember to fill in our short questionnaire so that we can learn more about your needs!

3. Attend your online workshop

Your online session will be delivered by video call on Zoom / Skype directly with us. You’ll be able to ask questions throughout and we’ll show you examples as we go.

4. Make the most of your learnings!

A week after your session we will send you a comprehensive workshop summary for you to use in a real-life practical way. 

This is your toolkit to help you proceed and be accountable for your next steps.

5. Get 2 weeks ongoing support.

Remember you have access to complimentary call support for 2 weeks after the workshop.

You’ll be able to call us (within a 15min time frame per conversation) if you have any quick or ad-hoc queries relating to the workshop content.

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