Saltoria Marketing is made up of Sally Day and Vittoria Casuscelli. We have left in-house senior marketing roles to pursue our dream of creating our very own marketing company. We want to use our skills for meaningful impact and to create inspiring and results-based marketing campaigns. 

Your flexible virtual marketing team 

The idea of Saltoria Marketing’s ‘virtual team’ came about after lots of brainstorming. A group of freelancers we had worked with in the past needed marketing support; however, their budget wasn’t big enough to hire a team. Sally had spent some time in the charity sector; here, she met many leaders from amazing small charities doing incredible things. Many struggled with marketing due to funding and resources. It felt unfair that small charities and businesses with amazing creativity didn’t have the same marketing opportunities as large corporations. Surely there must be a neat solution to support both charities and small businesses? And so, Saltoria Marketing was created! 

No hiring costs, no hidden fees, no faff. We can be your on/off resource for big and small projects. We’re here to make your life easier. And we’re in this together. 

Saltoria Marketing story 

We met 3 years ago in a busy and expanding marketing team at a student accommodation provider. After a few months, we found out that we both shared really similar qualities. For example, we like everything to be backed up by evidence, we love to brainstorm ‘workshop style’ and we really like to-do lists. We also quickly realised that our skills were very different and very complimentary.

As time went on, we built up a great and effective communication style. Quick 5-minute meetings, knowing looks in client sessions and very entertaining lunchtime chats. We challenged each other to be the best we could be; we kept each other on each others’ toes and shared a hug when things got tough. It’s not often you meet a true friend in the workplace that can also be an excellent working partner. We knew we had something special and we had a lot of fun together. We often joked about running away from it all to create our own mini-company, but it never went further than an after-work drinks dream. 2020 has been an extraordinary year for us all and the ‘why not?’ approach couldn’t be more relevant. We are now being brave and bold and we are taking this plunge. 

The virtual marketing team skills

Saltoria Marketing can enhance your marketing strategy, streamline your communication channels and bring clarity to your approach to winning over audiences. Sally and Vittoria jointly have over 20 years of experience in a range of sectors including publishing, higher education, hospitality, charity, fashion and events. 

Sally is a great ‘all-rounder’ and excels at relationship management and guiding non-marketers with their local marketing campaigns. After all, Sally has a constant zest for improving processes and the customer experience. Her specialist skills include local marketing, business development, messaging and copywriting. Not only that, Sally is also passionate about tone of voice, internal communications and marketing advocacy.

On the other hand, Vittoria has a fierce eye for tailored digital campaigns and digital marketing strategies. In fact, she has a real passion for conversions, optimisation and ROI, plus her energy and unique style is compelling. More than this, you’ll never feel overwhelmed by digital marketing jargon! Vittoria’s specialist skills include paid digital strategy and implementation, Digital channel strategy and Social Media Marketing. 

Let’s have a chat!

Intrigued? Book a free consulation today to discuss or brainstorm your next project.