5 stars representing the concept of online reviews

How to increase and improve your online reviews

Aug 12, 2022 | Marketing best practices, Tips for small businesses

Your prospective customers value online reviews. They value them a lot! In this quick video, we talk you through our top 4 tips for encouraging customers to leave positive reviews.

Why are online reviews important for your business?

What your customers say about your business has way more impact than what YOU say about it. 

Did you know Google factors online reviews into its local ranking algorithm? This means that online reviews not only have an impact on your brand reputation but also on your organic ranking and visibility! You can find out more about how Google reviews help rankings in this interesting article.

Therefore, if you want your business to be featured amongst your competitors on Google, it’s time to work on your online reviews. 

How do you encourage customers to leave a good review? 

Let’s dive into our top tips to improve your rankings.

Run an email campaign

Run an email campaign and encourage customers to review your product or business. This is a cheap and quick way of getting reviews right after your customers purchase your product or use your services. Plus, these emails can be automated!

Run a retargeting campaign on Google/Social media

Run a retargeting campaign on Google/Social media specifically asking for reviews. Of course, you’ll only be targeting your current customers. 

Reward those willing to leave a review

Reward those willing to leave a review. This can be anything from a small voucher to a charity donation. For example, you could offer a £10 voucher to the first 10 people who do a review or you could say you’ll donate £10 to a specific charity each time someone leaves a review. 

Give your customers a reason to review you

Lastly, give your customers a reason to review you. This can be something as simple as a personalised  ‘thank you’ note. Be memorable! Let your customers know they are important to you and that you’re grateful they’ve picked you out of the many other businesses out there. Your customers will be more inclined to spontaneously leave a review if you go above and beyond. 

There you go. These are just a few tips to help you increase and improve your online reviews. Check our blog for other practical and effective marketing tips!


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